Regional Events Sponsorship

The City of Albany’s vision is to be Western Australia’s most sought after and unique Regional City to live, work and visit. We recognise the important role events play in celebrating the community’s diversity and talents, increasing cultural understanding, driving visitation, generating economic benefits and activating our beautiful parks, beaches and public spaces.

The City of Albany’s Regional Events Sponsorship program supports the staging of regional major events that can contribute to the delivery of economic benefits for the region. The program offers cash sponsorship. To be considered a regional major event, organisers must demonstrate in their application that the event has the capability to draw a significant number of visitors from the outside of the region.

The Regional Events Sponsorship program is now open for events that fall between September 2021 - 30 June 2022Every proposal for an event seeking sponsorship from the City of Albany is required to complete an Regional Events Sponsorship Application Form. Applications are evaluated against the City of Albany's Regional Events Sponsorship Guidelines eligibility criteria. 


  • Applications Open: 1 July 2021
  • Applications Close: 30 July 2021
  • Application Assessment: 2 - 6 August 2021
  • Successful Applicants Notified: Late September 2021
  • Project and Activity Delivered: September 2021 - June 2022


  • Total funding of $80,000 has been allocated to this program for 2021/22
  • Events must be held between 1 September 2021 and 30 June 2022
  • Applicants are also encouraged to apply for Tourism WA RES funding


To discuss your project, or for other enquiries about Regional Events Sponsorship, please contact the City of Albany’s Manager Community Relations on (08) 6820 3020 or by email on

Regional Events Sponsorship Guidelines 2021-22

Regional Events Sponsorship Application Form 2021-22